Brand identity is the total proposition that a company makes to consumers – the promise it makes. Not only brand Image.

Myvietbrand.com - Brand identity (nhận diện thương hiệu trong tiếng vit ) implies an asset. Corporate identity (nhn din tp đoàn kinh doanh) sounds too much like an expense. I think this is an important distinction.

nhan dien thuong hieu, thiet ke thuong hieu viet nam
Brand identity ( nhận diện thương hiệu ) implies an asset. Corporate identity sounds too much like an expense. I think this is an important distinction. It is important to distinguish between corporate identity, Brand identity (Nhn din thương hiu ) , and brand image (hình ảnh thương hiệu).   Corporate identity is concerned with the visual aspects of a company’s presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same – what it stands for, or its personality. Unfortunately, many companies do not realize this fallacy, as they are sometimes led to believe by agencies and consultancy companies that the visual changes will change the brand image: name card, brochure, catalogue, pano, poster, Standee,…... But changes to logos, signage, and even outlet design (Show room) do not always change consumer perceptions of quality, service, and the intangible associations that come to the fore when the brand name is seen or heard.


Brand identity is the reason you offer for your customer to choose you instead of your competition.
How to rework your brand identity?. Successful re-branding involves “evolution,” not “revolution.” You must impress upon your existing customers that your new brand is just a new and improved version of the same you. It’s important to not get too crazy with a re-branding effort because you could end up destroying fragile emotional ties and customer loyalty.


The changes the brand image: name card, brochure, catalogue, pano, poster, that such changes can do is to reassure consumers that the company is concerned about how it looks. Brands do have to maintain a modern look, and the visual identity needs to change over time. But the key to successfully effecting a new look is evolution, not revolution. Totally changing the brand visuals can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance. If there is a strong brand personality to which consumers are attracted, then substantial changes may destroy emotional attachments to the brand. People do not expect or like wild swings in the personality behavior of other people, and they are just as concerned when the brands to which they have grown used exhibit similar “schizophrenic” changes.


If done well, and if consumers experience a great new or improved experience, then the changes will, over the longer term, have a corresponding positive effect on brand image. If you are spending a vast amount of money on corporate identity, it is as well to remember this. If the intention is to substantially improve the standing of the brand, then corporate identity changes can be accompanied by widespread changes to organizational culture, quality, and service standards.


Brand identity (Nhn din thương hiu ) is the total proposition that a company makes to consumers - the promise it makes. Not only brand Image. It may consist of features and attributes, benefits, performance, quality, service support, and the values that the brand possesses. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people’s minds. Brand identity ( nhận diện thương hiệu ) is everything the company wants the brand to be seen as.


Brand image, other  understand way, is the totality of consumer perceptions about the brand, or how they see it, which may not coincide with the Brand identity (Nhn din thương hiu ) . Consultant Companies have to work hard on the consumer experience to make sure that what customers see and think is what they want them to.

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Thiết kế nhận diện thương hiệu (brand identity design), Dịch vụ xây dựng thương hiệu (branding services) Thiết kế Logo (logo design), thiết kế quảng cáo (advertising design),  dịch vụ marketing (marketing services) trọn gói,….

Tell: 0909130042 – 84.8. 22 16 35 02 or  Email: thietke.myviet@gmail.com
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THIẾT KẾ THƯƠNG HIỆU chuyên nghiệp, NHAN DIEN THUONG HIEU đẳng cấp … « Thiết kế thương hiệu chuyên nghiệp,Hệ thống nhận diện thương hiệu,Brand Identity, Marketing (Tháng 9 22, 2012)

[...] – Brand identity (nhận diện thương hiệu trong tiếng việt ) implies an asset. Corporate identity (nhận [...]

Hệ thống nhận diện thương hiệu, Theo quan niệm MyVietBrand-MVC (Tháng 9 22, 2012)

[...] kế hệ thống nhận diện thương hiệu – Hotline:0909130042 Mr.Giang. Myvietbrand.com – Brand identity (nhận diện thương hiệu trong tiếng việt ) implies an asset. Corporate identity (nhận [...]

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